You’ve heard how important establishing yourself as a thought leader (that is, an expert) is to your firm’s future. You know this means you need to gain credibility by being published. The problem is you don’t like writing and don’t want to do it. Further, you don’t want to take billable time from your practice for writing.
There is a solution. You can hire an experienced professional who can turn your expertise into publishable copy that can be used for different media, from technical journals to newsletters to brochures to blogs, under your byline.
Telling your target audience—clients and potential clients—about the things they need to know in an engaging, truthful manner is powerful. The person who does the writing does not need to have intimate knowledge of your client base, how you perform your audits or the intricacies of the Tax Code.
By interviewing you and your experts, your ghostwriter can translate your know-how into content that will give you the visibility you need to distinguish yourself in today’s competitive marketplace.
The key is hiring a ghostwriter who is experienced, proven and knowledgeable about your industry.