Specializing in Marketing Communications for Professional Service Firms
Educating others about what you do and how you do it is an important key to retaining employees, keeping clients satisfied and attracting new clients and employees. This is particularly important for professional service firms, which face different challenges in the marketplace than companies selling products.
Product-oriented companies differentiate themselves from their competitors based on the virtues of their products. Their stories aren’t personal. Someone who is looking for a specific brand and model of digital camera is likely to make the purchase based solely on price. The particular vendor won’t impact their decision.
Professional service firms have to distinguish themselves on the basis of their people and their expertise. Their stories are highly personal because they are “selling” their expertise and their persona. The messages they send need to convey that, which is why having a strategic communications plan is so important.
….Is your firm sending the right message?
….Is your audience hearing the message you think you are sending?
….Are you using the right distribution channels?
….How is your timing?